devos from the hill


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The Highest Use of Media in Ministry

This year marks the 40th anniversary of Mars Hill Productions! In this devotional series, president, Fred Carpenter is reflecting on the important lessons of God that have guided us in ministry and led us into a deeper understanding of His ways.

Televangelism in America is a multibillion-dollar industry. Many claim that televangelism is an effective way to reach the lost. The facts do not support that claim. According to studies cited in the book, “Televangelism and American Culture”, by Quentin J. Schultze, less than .01% of the people in America who attend church do so because of the influence of mass evangelism, including radio and television. According to Schultze, and those he cites, televangelism is primarily a confirmatory medium. In other words, the audience is mostly Christian, viewing content they already agree with.

On the other hand, Schultze also cites research revealing that friends and relatives count for 75%-90% of all the conversions in America. Plain and simple, relationship is key to evangelism! Believing this to be true, I’ve had to ask myself, as the co-founder and president of a media ministry, “How does this affect my view of what I do in creating and using media?”

To answer this question, I must first acknowledge this fundamental truth. Our God is a relational God, and He is all about relationship. The Triune nature of God defines for us, the ultimate and perfect model of relationship. As members of the Body of Christ, we are joined together in such a way that we cannot understand our true identity, or truth itself, apart from our relationship with each other. Consider Paul’s words in Romans 1:11 “For I long to see you so that I may impart some spiritual gift to you, that you may be established . . .” Paul wanted to be there in person. What he wanted to give them was more than information, more than objective truth. It was something that could not be sent in a letter. Continue reading